NONPROFIT POLL: The Results are in!

NONPROFIT POLL: The Results are in!

THE RESULTS ARE IN! Our New Years' resolution for our brand was to begin donating a percentage of our profits to a nonprofit organization. We narrowed it down to our top 4 and then ran an online poll asking you guys to vote for the organization you felt most passionate about. After a couple of months of voting, the results are in and in 2021 we will be donating a portion of our profits to Hike it Baby!


Hike it Baby


Established in 2013, Hike it Baby is a 501(c)(3) non-profit organization devoted to connecting families with children to the outdoors and each other by getting them outside on trails across the U.S. They are “raising a generation to love the outdoors” and believe in the power of nature and the importance of creating welcoming and inclusive outdoor communities. 


“We are focused on creating opportunities and removing barriers to access so families with babies and young children can take their first steps outside. We believe all families have the right to connect with nature, benefit from spending time outdoors and be inspired to a lifelong love of nature.”

Work & Commitment:

Hike it Baby is committed to taking and inspiring local and global action to ensure equitable access to the outdoors for generations to come. Since its grassroots inception in 2013, Hike it Baby is a growing community of 270,000 families and over 400 volunteer Branch Ambassadors  and hosts more than 2,000 hikes a month, with approximately 20,000 people hiking on a daily basis.

“We actively commit to diversity and inclusion in our community, and to continued learning and action on equity to ensure we welcome all families and leave no family behind.”



2020 forced us to ask ourselves the hard questions: Are we doing enough for our community? How are we contributing to the world? What do we stand for? How can we do more?

From the beginning, our mission has been to create comfortable and stylish products that pay homage and connect us to the place that taught and inspired our love for the great outdoors. In 2021 we’re inspired to do more

As an outdoor brand, we believe it's our responsibility to promote, protect, and give back to the places that make our lifestyles possible and we're so excited for this new opportunity to make an impact.

Thank you to all those who voted! We can't wait to embark on this new journey together.

Back to blog

Leave a comment